The four most awesome words ever:
“We can do this.”

This is a city that that no longer sits back and waits. Together, powered by a better today and inspired by a richer tomorrow, we’re making Louisville a place for the intrepid, the bold, the creative, and the industrious.

Greater Louisville

Our economy’s in a position of relative prosperity compared to its past, but we’ve experienced diminishing economic strength relative to peer cities. Although many have experienced improvements in quality of life and economic outcomes over the past quarter-century, competition has accelerated and new challenges have emerged. Louisville is considered a “stable city,” one of 36 others that have posted modest growth...and it’s neither thriving nor in distress.

Image of an infographic

Circumstances could tip the balance in either direction, and we now face what’s been called a crisis of complacency. This is the time to rise. Predicted on seven core strategies we’re embarking on a bold initiative called NOW. Through the alliance of investment and strategic partnerships, we’re committed to driving prosperity and elevating our city’s quality of life.

Start Something

This is the time for us to take a stand — and we need your support and involvement. Email us at JoinNow@greaterlouisvlle.com to become an ambassador for NOW. (And if you give us your shirt size, we’ll also make sure you receive your official unofficial NOW t-shirt, just like the one below.)

Image of a GLI t-shirt